Five golden rules

1 - Scientifically substantiated

You prefer not to leave your physical & mental well-being to chance. Primrose works closely with universities and the medical profession to develop supplements with demonstrable activities. East meets West: we combine evidence-based knowledge and principles of bots Western and Eastern medicine. We only use plants of which the qualities have been proven by scientific references.

2 - In harmony with nature

All phytotherapy products of Primrose are composed of raw materials of 100% natural origin (including the capsules). Because we want to maintain the natural growth of our flora, we work as much as possible with organic products or wild harvests.

3 - High Quality

Our production facility complies with strict European quality standards (GAP, GMP, GDP) and is HACCP certified. We continue to perfect our products, from development to distribution. Moreover, our food supplements are not only efficient and fast-acting, they are also completely safe.

4 - Free from added sugars and synthetic colourings or flavourings

Primrose products contain no added sugars. That makes them suitable for diabetes patients, but also for children. Moreover, we don't use synthetic colourings or flavourings, so that your body can optimally absorb the active molecules. Another advantage: the products are free of dangerous side effects.

5 - Fairtrade

We strive for absolute fairness in entering into trade agreements. Through ethical actions, we let our company grow and prosper. Therefore, we only work with partners who are committed to this and who support and promote our vision.